FINGER LAKES – Leisure, relaxation, tasting and sightseeing – it’s all there. The slogan of Yates County tourism brand, Finger Lakes Countrysides, encompasses the area perfectly. You will also find these words on the cover of their new travel guide now available to the public.
The Chamber embarked on a new branding at the end of 2019, releasing a new logo and a new website in 2020. This new travel guide is another element that is helping to close the loop for the brand.
âWe were unable to complete this project in 2020 due to the uncertainty of COVID-19, which gave us plenty of time to work on meaningful and useful content that we knew potential visitors and residents were looking for. “said Chelsea Race, Director of Marketing.
This dynamic and exciting post is a great resource for travel planning and navigation in Yates County for those who are here and looking to explore the area. The guide is available at the Yates County Visitors Center and the Chronicle-Express in Penn Yan, as well as at local accommodations, attractions, and businesses. The Chamber also contracted with Brand Connect Innovations to distribute the travel guide to other regional markets and Thruway information centers.
You can also view and share the guide digitally. This version is a user-friendly flipbook program with clickable links. Visit www.fingerlakescountrysides.com to access the online guide and browse the website.