A NEW Oxfordshire town guide will aim to increase visitor numbers.
The Witney Chamber of Commerce produces a ‘Visitors Guide to Witney’, which will detail everything there is to do in the city, including where to eat, stay, shop and visit.
President Eleanor Martin said: “Witney is a wonderful city with a lot to offer.
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“Whether you are a day visitor looking for a place to have coffee and shop or a night visitor needing a place to stay and dine, Witney has it all.
“The mix of small independent businesses and large chain stores along our High Street makes our city quite special.
“And there are no malls outside of town – how many other towns can you visit a big supermarket and walk down the High Street with your bags?
“Witney has been run well over the past decades as a true working-class town and has grown largely without visitors.
“It’s not like other chocolateier towns in the Cotswolds, but now it needs visitors to maintain what it has, let alone expand its offering.”
For the purpose of this project, Ms. Martin said, the Chambers use the term “visitors” to refer to all non-residents.
She also said the Chamber has seen a marked increase in the number of people staying overnight in Witney – not just visiting for the day.
Ms. Martin continued, “Our free parking is a very attractive aspect of visiting the city, and we need to encourage people to take full advantage of it.
“And when visitors walk around our city, they really like what we have to offer. ”
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The book will contain editorial pages about the city, its history, where to park and what’s going on.
The guide will be available free of charge from local businesses, accommodation providers and visitor information centers, and will also be available online.
It is seen as a vital part of the Chamber of Commerce’s campaign to encourage visitors and help generate new business for their members.
The campaign and guide will be owned and led by traders from Witney.
The Chamber of Commerce will invite members and other partners to join us with advertisements that link to category directories and editorial pages.
Ms Martin added: “This is your chance to present your offer to visitors to Witney.”
All illustrations for the book should be submitted as soon as possible to stay within the goal of printing it early next year.
For more information, send an email to: [email protected]