(Update: added video, comment from Communications Manager Katie Johnson)
BEND, Oregon (KTVZ) – As the travel world turns the page on 2021, Visit Central Oregon has unveiled its official 2022 Central Oregon Travel Guide.
“You know, we really tried this time around to make it a tool for the visitor,” communications manager Katie Johnson said on Wednesday. “We really wanted to try and put ourselves in their shoes and think, ‘What are the things they want to know when planning a trip to central Oregon? We are truly able to offer unique experiences to people who visit.
Here is the organization’s press release announcing its release:
Available in print and digital versions, the free 180-page guidebook is a source of inspiration for potential visitors while celebrating the bountiful adventures, breathtaking beauty and cultural richness of central Oregon. In its pages, travelers will find information on the nine regions of central Oregon, content dedicated to the categories of Play, Snack, Relax and Stay, as well as travel resources and features accompanied by impressive images.
According to a recent survey by Destination Analysts (The Impact of DMO Visitors Guides, November 4, 2021), destination travel guides have a 48: 1 ROI for every visitor guide distributed. In addition, 74.8% of survey respondents indicated that the visitor guide was very important (25.6%) or important (49.3%) in making the decision to visit a particular destination.
“In an increasingly digital age, the latest research shows a strong influence on decision-making and a significant return on investment for print and online tour guides such as the Central Oregon Travel Guide,” said Julia Theisen, CEO of Visit Central Oregon. “Communities and businesses in central Oregon depend heavily on spending by visitors year-round, and this guide is a valuable tool in helping travelers make informed choices not only about where to visit, but also about what to see, do and experience when they get here. “
According to Destination Analysts, travel guides show perceived value over generations, with the top three reasons for getting a guide being to get general information about a destination, use it to plan and book a vacation, and inspire. the trip.
The guide’s release follows the recent rebranding of Visit Central Oregon and the launch of a revamped visitcentraloregon.com website. The guide is available free to anyone who requests a copy, and is also distributed at drop-in centers and information kiosks in Oregon and Washington, at special events, in relocation kits, at regional and national trade fairs and for tourist groups.
For more information on the 2022 Central Oregon Travel Guide, including an online order form or digital viewing / download, visit https://visitcentraloregon.com/request-visitor-guide/.
ABOUT OREGON CENTER:
Located on the eastern slopes of the Cascade Mountains, where vast forests give way to the arid high desert, central Oregon is characterized by adventure, authenticity, inspiration and environment throughout. year. From the towering peaks of the Cascades to the crystal-clear waters of the Wild & Scenic Deschutes River, and more urban experiences of Bend and Redmond, to the rural charms of Sisters, La Pine, Prineville, Madras, Warm Springs and Maupin, Central Oregon offers the perfect blend of leisure and sophistication. Just three hours from Portland and with daily direct flights from eight major markets, getting to central Oregon is a snap. For more information, visit www.visitcentraloregon.com or call 800-800-8334.