• Tue. Nov 29th, 2022

Busan releases online guide to attract female travelers

ByKeith M. Jones

Feb 16, 2022

Late night food is served in the pojangmacha market alley in Yeongdo, Busan (Busan Tourism Organization)

First-time travel is tough, even for avid travelers. Regardless of the time spent planning itineraries on local accommodation and food, spontaneous difficulties arise the moment one arrives as a foreigner in the city.

To relieve solo visitors of some of their burden, especially female travellers, an online guide featuring the city’s top attractions was launched by the Busan Tourism Board on Tuesday.

The three-month project to produce “The Guide to Busan for Solo Female Travelers” was aided by NomadHer, a dedicated travel app for female tourists.

With users in 176 countries, the startup has been developing guides for women travelers since 2019. Busan is the sixth destination covered in the books, with precedents covering New York City, Paris, Lisbon, Seoul and Morocco.

The 50-page guide suggests things to do in four themes: being fully immersed in nature, feeling the local youth vibe, taking a break and trying new activities.

A view of Haeundae from the Igidae Coastal Walk at sunset (Busan Tourism Organization)

At first glance, readers might find the booklet similar to existing travel guides, but the highlights are in the second half, which contains details of safe accommodation, evening timetables on public transport and food services. that cater to specific appetites.

Tips and reminders are added for each location, and store and restaurant social media accounts are provided to help travelers grasp the place before visiting.

The BTO hinted at the potential of tourism in the city through the 2020 Virtual Female Globetrotter Festival hosted by NomadHer in September.

“Listening to more than 20 panelists actively sharing their travels, we noticed various travel motivations and expectations that differ from the standardized tourism patterns of the past,” Sung Hyun-ji, head of the global marketing team, told The Korea Herald on Wednesday. of the BTO. The book was designed to allow women traveling alone to change their travel mode according to their daily moods and physical conditions, Sung added.

Bae So-yeon, business manager at NomadHer and Busan project team leader, said the priority was to look at the city from the perspective of a foreigner traveling to Busan for the first time.

Busan guidebook cover chosen in an illustration challenge organized by NomadHer (Busan Tourism Organization)

“We held an illustration challenge event for the guide’s cover page through our app. Travelers from 15 different countries participated, and the work of Sheryline, one of our French members, was finally selected. Bae told the Korea Herald. Safety issues inevitably become a priority when traveling alone, according to Bae. Naming Busan as a brighter city at night with the warm hospitality of locals, NomadHer gave it 3 out of 3 stars in its overall rating in the guide.

“The Busan Guide for Women Traveling Alone” can be downloaded for free from the Visit Busan website or through the official NomadHer app.

By Kim Hae-yeon ([email protected])